Cell phone maker Sony Ericsson moves N. America headquarters, shuts sites in consolidationBy Emery P. Dalesio, AP
Wednesday, November 18, 2009
Sony Ericsson closes NC, other sites as HQ moves
RALEIGH, N.C. — Cell phone handset maker Sony Ericsson will move its North American headquarters from North Carolina to Atlanta and close a half-dozen sites worldwide as it retrenches against what it expects will be a tighter market and cuts about 1,600 jobs globally.
The joint venture between Sweden’s LM Ericsson and Japan’s Sony Corp. will consolidate product development operations by closing sites in Research Triangle Park; Seattle; Miami; San Diego; Kista, Sweden; and Chennai, India, spokeswoman Stacy Doster said.
The site closures are new elements of a plan announced in April to cut a worldwide staff of 10,000 by 20 percent, Doster said. About 400 jobs have been cut since then and about 1,600 remain to meet that goal by the middle of next year, she said.
The cost-cutting follows the loss of 2,000 jobs last year.
The 8-year-old company has about 425 workers left in Research Triangle Park after shedding hundreds of jobs in the past year. Operations include customer support, sales, finance and research and development.
Doster said she did not know how many were employed at other locations the company planned to close. She also did not know how many would be added in Atlanta when that site takes over North American headquarters functions.
“There’s a project team looking at what makes sense in what areas of the business,” Doster said. “We’ve got to figure all that out across the whole organization.”
Atlanta was chosen in part because of its proximity to AT&T Inc., one of the company’s largest customers, Doster said. The city also is desirable as a “gateway into Latin America” because of its international connections through Hartsfield-Jackson Atlanta International Airport, she said.
Product development would be consolidated in Sony Ericsson operations in Redwood Shores, Calif.; Lund, Sweden; Tokyo; and Beijing, Doster said.
Georgia Gov. Sonny Perdue said the headquarters relocation “will be another boost to our state’s economy.”
“Our talented workforce, connected transportation network, and access to high-tech industry are all keys to our success attracting corporate headquarters and quality jobs,” Perdue said, noting that other tech companies such as NCR have recently moved to the Atlanta area.
North Carolina Gov. Beverly Perdue said she was disappointed with Sony Ericsson’s departure, saying the company left after very little discussion with state leaders. Perdue suggested the announcement was solely a financial move.
“It’s just a case of a company in the private sector doing something else to trim (its) bottom line,” Perdue said.
The company announced last month that its losses worsened to euro164 million ($245 million) amid falling sales in the third quarter, up from a euro25 million ($37.25 million) loss in the same period a year ago. Sales during the quarter dropped by more than 40 percent.
Sony Ericsson said its share of the global handset market came to around 5 percent in the third quarter, compared to 38 percent for market leader Nokia Corp.
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