Samsung Shifts its Focus to Indian Market for Digital Cameras

By soumitra, Gaea News Network
Monday, February 23, 2009

samsung_logoNo doubt India is one of the fastest growing gadget markets although there is a little slowdown in this recent period of economic downfall. The increment of 20-25% per annum in the digital camera market is very attractive to many big fishes like Canon, Kodak and Nikon.  It is speculated that the 1 million market in 2008 will be raised to 1.2 million by 2009. Samsung with a not-so-good 11% market share isn’t satisfied to say the least and here is how they wish to creep into the market popularity index.

  • Samsung will launch nine new models in the first half of 2009 competing with Canon, Kodak, Nikon who have already significantly increased their product portfolio.
  • In the previous year, the 7-8 megapixel cameras dominated market. The megapixel craze is not supposed to increase abruptly in 2009 but the need of good quality picture producers will be there. So Samsung will be looking into that as well.
  • We may expect some of the most high tech models available in the US and UK to ship to India at the same time.

Wait and see if they can grab a good portion of market share in 2009.

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