Summary Box: GM to roll out Chevrolet Cruze to skeptical public after string of poor compactsBy AP
Sunday, June 20, 2010
Summary Box: GM’s small car faces skeptical public
THE CAR: General Motors’ latest effort to build a small car, the Chevrolet Cruze, is coming to showrooms in September. Engineers have tried to make it perform better and quieter than competitors while keeping the price in line.
THE PROBLEM: GM has never had a decent compact, for years viewing them as money-losers not worthy of investment. Remember the Corvair and the Vega?
THE SOLUTION: GM engineers concede that past efforts were poor. But they say the Cruze is different because the company is aiming to surpass Honda and Toyota, not just be competitive.