Top 5 Reasons Why Samsung LCD TVs are the Best in India

With a global trend of dumping the CRT TVs, India is of no exception to the trend with the market of LCD TVs growing nearly at a rate of 100% per year. According to Display Search analysis the LCD TV market of India will surpass the CRT TV market by 2012. This growth is mainly driven by the introduction of digital broadcast like DTH, IPTV, STB cable etc. There are some major brands in Indian Market like Samsung, Sony, LG and Philips and some local Indian Brands like Videocon and Onida. The leader in LCD TV market in India is Samsung with 30% market share. The main competitor is Sony with 19% market share, followed by LG with 16%. Why Samsung has been able to get the top position in the Indian LCD TV market? Let us find the answer.

1. Quality of Display

When it comes to the domain of displays, Samsung has always pleased its viewers. May it be the LCD TVs or the LCD Monitors and even the display of their mobile phones has been second to none. Even I am writing this blog viewing in my Samsung SyncMaster LCD Monitor. If you ask me about the display clarity, sharpness, richness of color, I will answer that it is simply the best with my Samsung monitor.>

2. Reasonable Price

The price tag of the Samsung LCD TVs were always reasonable. Sometimes, the prices are very much inexpensive indeed. Its true competitor is Sony LCD TVs whose price comes nowhere near the competing pricing of Samsung. The Samsung LCD range is available in the screen sizes between 19″ to 52″, priced between Rs 18,000/- to Rs 2,90,000/-.

3. Features

Samsung can provide a high resolution and good contrast ratio of 10000:1 at a reasonable price. The image rendering engine found in the Samsung LCD TVs is Samsung’s Digital Natual Image Engine. The DNIe eliminates noise while boosting contrasts and sharpening edges on fast moving edges. The audio quality is always good. There are a few models of LCD TV which comes with FM radios with 5 band graphic equalizer.
Again in Samsung 4 Series, the special blue screen mode to watch TV at night to soothe the eyes is really really good.

4. The competitors

The main competitor to Samsung’s LCD display quality is Sony which is way behind the competition with their price tags stuck high up. Samsung being the largest manufacturer of TFT LCDs in the world can provide that quality and that in affordable price tags also. So why go for Sony if you can get the quality at a much lower price. The other competitors in he market are way behind Samsung’s high class display.

5. Customer Support

The customer satisfaction team are always on their feet to solve your problem. But hope you won’t need them!

Conclusion

The total TV market of India is 1.3 crore (13 million) in 2008 of which CRT TVs were 93% and LCD TVs were 6%. This really reflects the fact that the viewer’s aren’t totally ready for the HD Experience. Only some people with good purchasing powers are buying the LCD TVs. It is just a matter of time that LCD TVs will be more affordable than the CRT TVs. And Samsung is the company that can turn this into reality.